Happy Valentine’s Day! While it is a fairly lowkey holiday in our family, I wanted to share how Korean’s celebrate the love filled day! When it comes to celebrating love, Valentine’s Day in Korea has its own unique twist. Unlike many Western countries where couples exchange gifts mutually on February 14th, Korea has developed a trilogy of love-related holidays—Valentine’s Day, White Day, and Black Day—each with its own distinct customs and meanings. These celebrations offer a special way for both couples and singles to take part in the season of romance.
Valentine’s Day – February 14th: Women Take the Lead
Valentine’s Day in Korea follows a different tradition than in the West. Instead of both partners exchanging gifts, it is the women who take the initiative on this day. Traditionally, women express their affection by giving chocolate to men. There are two types of chocolates given: homemade chocolates, which hold a deeper sentimental value, and store-bought chocolates, which can be given to friends, colleagues, and acquaintances.
The roots of this custom trace back to Japan’s adaptation of Valentine’s Day, which was later popularized in Korea. Many believe this practice began as a marketing strategy by confectionery companies in the mid-20th century. Over time, it became a well-loved tradition embraced by Korean society. Here are some examples of the many Valentine’s Pop-Ups at the mall this week! The Koreans know how to craft and enjoy a sweet treat!
White Day – March 14th: A Return of Affection
Exactly one month after Valentine’s Day, it is now the men’s turn to reciprocate. On March 14th, known as White Day, men present gifts to the women who gave them chocolates the previous month. Traditionally, White Day gifts include white-colored confections such as marshmallows and white chocolate, as well as more elaborate gifts like flowers, stuffed animals, and jewelry.
The origins of White Day also stem from Japan, where it was first celebrated in 1978. The idea behind the holiday was to encourage men to return the gesture of love and appreciation by giving something in return, thus completing the exchange of affection. Today, it is a widely recognized and cherished event in Korea, with stores filled with beautifully wrapped sweets and romantic gift sets leading up to the day.
Black Day – April 14th: A Day for Singles
While Valentine’s Day and White Day cater to couples, Black Day on April 14th is dedicated to those who didn’t receive chocolates or gifts on the previous two occasions. This unofficial holiday is a lighthearted way for singles to embrace their status by gathering with friends and indulging in a special dish—jjajangmyeon (black bean noodles). The dish’s black sauce is symbolic of the day and is enjoyed as a fun way to commiserate or celebrate singlehood. While Black Day has no deep historical origins, it has become increasingly popular over time, especially among young people.
A Culture That Celebrates Love
Korea’s trio of romantic holidays highlights the country’s creative and playful approach to love and relationships. One of the first things I noticed when we moved here was how affectionate couples were with each other, and we’re talking all things shmoopy. I found it a little shocking seeing how much Korean people value privacy, personal space and the communal mentality, but, Korean’s love to be in love and they are not afraid to show it. So, whether you’re happily coupled or embracing singledom, there’s a special way for everyone to participate in Korea’s love-centric celebrations.
Part of what makes living in another country so interesting is seeing how differently people live and celebrate life. Sometimes, it is something you have never taken part in before or it can feel very similar, but with a twist. It has been fun learning about celebrating Valentine’s Day in Korea, why not stretch the feelings of love out a little longer? If you like this post about Korean Holidays, check out our experiences with Lunar New Year here in Korea.
